Objectivos
Objectivos
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Personalidade da Marca
Personalidade da Marca
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Concept Board
Concept Board
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HyChem- Sustainable Chemistry
BRAND IDENTITY I STATIONARY
SIGNAGE DESIGN I MOBILE I WEB

Purpose

Improve the competitiveness and sustainable development of the chemical industry in Portugal.

Vision

Making green hydrogen a reality in Portugal and accessible to everyone.

Brand Rationale

The HyChem brand identity is part of an idea of circular economy, of a commitment to achieving a goal involving the community, involving people - a commitment to the Planet.

This commitment is represented by two hands that support and protect it.

A solid, robust lettering draws the 2 parts of the word: Hy+Chem, capitalizing the letters to give the true meaning to the words / Hydrogen / H2/ Chemistry / Chem.

 

The letter “y” becomes hands that welcome the planet, giving confidence and security for this transition to a century industry. XXI. The circle that represents the Planet and the molecules that decompose - all together form a symbol that represents sustainability, a balloon that flies in the pure and clean air, towards the future.

 

HyChem - Energy is in us.