HyChem- Sustainable Chemistry
BRAND IDENTITY I STATIONARY
SIGNAGE DESIGN I MOBILE I WEB
Purpose
Improve the competitiveness and sustainable development of the chemical industry in Portugal.
Vision
Making green hydrogen a reality in Portugal and accessible to everyone.
Brand Rationale
The HyChem brand identity is part of an idea of circular economy, of a commitment to achieving a goal involving the community, involving people - a commitment to the Planet.
This commitment is represented by two hands that support and protect it.
A solid, robust lettering draws the 2 parts of the word: Hy+Chem, capitalizing the letters to give the true meaning to the words / Hydrogen / H2/ Chemistry / Chem.
The letter “y” becomes hands that welcome the planet, giving confidence and security for this transition to a century industry. XXI. The circle that represents the Planet and the molecules that decompose - all together form a symbol that represents sustainability, a balloon that flies in the pure and clean air, towards the future.
HyChem - Energy is in us.